PurpleLab launches identity resolution tool for de-identified healthcare data

PurpleLab has introduced Identity Resolution Configurator, a new product meant to connect de-identified patient and HCP data across partners for measurement, attribution and analytics. The company says the privacy-preserving system is available now through portal and API workflows.

Why it matters: - Healthcare marketing and analytics teams often cannot connect de-identified data across claims, EHR, Rx, media and collaboration environments. - PurpleLab says the new product is designed to reduce that fragmentation without changing existing privacy protections or governance rules. - Better cross-partner measurement can improve attribution and make healthcare outcomes analysis more complete.

What happened: - PurpleLab launched PurpleLab Identity Resolution Configurator on June 22, 2026. - The product is built to bridge de-identified patient and HCP data across partners for measurement, attribution and advanced analytics. - The system is available now through both portal and API workflows. - PurpleLab said the product requires no client-side resolution.

The details: - The company says the product translates across different identity frameworks while preserving privacy protections. - The platform supports cross-partner measurement and attribution by matching de-identified patient and HCP records across advertising exposure and healthcare utilization data. - The product can link tokenized impression and click logs to PurpleLab’s claims warehouse through automatic identity matching. - PurpleLab says customers can save identity configurations once and reuse them in recurring programs. - The platform includes live status monitoring, records processed versus resolved, and a complete audit trail. - The solution operates only across tokenized and de-identified IDs. - PurpleLab says the product fits existing privacy frameworks and data governance policies without requiring changes. - The identity infrastructure is partner-agnostic and integrated across leading identity, onboarding and data collaboration environments. - The company says that approach reduces concentration risk tied to any single partner. - CLEAR RWD™ operates across every major cloud and every region with zero egress and zero storage costs. - PurpleLab says organizations can collaborate where data already exists without a migration burden. - The company says teams can adapt their data infrastructure as market conditions change without being constrained by transition costs. - PurpleLab directs readers to more information.

Between the lines: - The launch targets a common pain point in healthcare data: the same patient or clinician can appear differently across systems because each environment uses different privacy and identity rules. - A reusable identity layer can lower the technical effort needed to run recurring measurement programs. - The partner-agnostic design suggests PurpleLab is positioning the product as infrastructure, not a single-network tool.

What's next: - PurpleLab says Identity Resolution Configurator is available now through portal and API. - The company is likely aiming to expand adoption among healthcare and pharma organizations that need recurring measurement and attribution across multiple data partners. - Wider use will depend on how easily customers can plug the product into existing workflows and governance models.

The bottom line: - PurpleLab is betting that privacy-safe identity resolution can unlock more useful healthcare analytics without forcing organizations to rebuild their data stack.